Privacy Policy

makeupmath.com is a price comparison website for beauty products. We are operated by Makeupmath and are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR).

This Privacy Policy explains what data we collect, how we use it, and what rights you have as a visitor of makeupmath.com.

We collect the following categories of data when you use our website:

• Usage data — pages you visit, search queries entered, products clicked, and time spent on pages.
• Device data — browser type and version, operating system, screen resolution, and language settings.
• IP address — used to determine approximate geographic location (country/region level). IP addresses are anonymised before storage.
• Cookies — small text files placed on your device to maintain site functionality and support analytics. See our cookie section below.

We do not collect your name, email address, or any other directly identifying information unless you contact us voluntarily via our contact form.

We use the data we collect for the following purposes:

• To understand how visitors use our website and improve the user experience.
• To monitor site performance and detect technical issues.
• To understand which products and categories are most popular.
• To attribute affiliate commissions correctly when you click through to a shop.

Our legal basis for processing this data is legitimate interest (Article 6(1)(f) GDPR) — specifically our interest in improving and operating the price comparison service.

We use the following third-party services that may process data on our behalf:

• Google Analytics — used to collect anonymised usage statistics. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Affiliate networks— when you click a “Go to shop” link, affiliate tracking cookies may be set by the relevant affiliate network (such as Awin, Tradedoubler, or similar) to attribute your purchase to makeupmath for commission purposes.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

We use cookies for three purposes:

• Necessary cookies — always placed; technically required for the website to function correctly (e.g. session management, security). These cannot be disabled.
• Analytics cookies — only placed after your consent. These help us understand how visitors use the site (e.g. via Google Analytics). All data is anonymous. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Marketing & Affiliate cookies — only placed after your consent. These cookies are required to track which purchases are made through our partner links, so that we can receive a commission from our affiliate partners (including Daisycon, Awin and Tradedoubler).

You can review and change your cookie preferences at any time by clicking the cookie icon in the bottom left corner of any page. You can also manage or disable cookies through your browser settings.

If you are located in the European Economic Area, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can request that we correct inaccurate data.
• Right to erasure — you can request that we delete your personal data where there is no legitimate reason to continue processing it.
• Right to data portability — you can request your data in a structured, machine-readable format.
• Right to object — you can object to processing based on legitimate interest.
• Right to restrict processing — you can request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please contact us at privacy@makeupmath.com. We will respond within 30 days.

For any privacy-related questions or to exercise your GDPR rights, contact us at: privacy@makeupmath.com